MEET OUR CEO

From seeing his parents thrive with their very own business to losing it all and having to work endless hours to make ends meet, Fernando witnessed hardships and necessity at a young age. Having grown up with everything a kid could ever want to suddenly having to share a bedroom with his family in his aunt’s home, lit up a fire in him to never see himself in that kind of situation again. At the age of 23 while working full time at a 9-5 corporate job, Fernando decided to take a leap of faith in himself and started his own business. Having recently been introduced into the fitness world, he knew he wanted to help transform other people’s lives the way fitness had transformed his. Although he could have chosen any path in the fitness industry, he chose health supplements because of the impact they had on his journey to bettering his fitness. And that is when Prime Sports Nutrition was born.