Are you a creative marketer with a knack for crafting irresistible emails that generate clicks and sales? We’re looking for a dynamic Email Marketing Specialist to join our team! In this role, you’ll design, write, and optimize email campaigns that engage customers, showcase our brand, and drive revenue. If you’re fluent in trendy, catchy lingo and know how to blend style with strategy, we’d love to hear from you.

Key Responsibilities

Campaign Strategy & Execution:

• Develop, execute, and manage email marketing campaigns to engage customers and drive sales.
• Collaborate with cross-functional teams to align email strategies with broader marketing goals.
• Stay up-to-date on email marketing trends and ensure campaigns are fresh, relevant, and cutting-edge.
• Template Design & Development:
• Create visually appealing, mobile-friendly email templates that reflect the brand’s style and voice.
• Incorporate trendy, attention-grabbing copy to capture customer interest and encourage action.
• Use A/B testing to optimize design, content, and layout for higher engagement and conversions.

Content Creation:

• Write compelling subject lines, body copy, and CTAs that resonate with target audiences.
• Tailor messaging to different customer segments based on behavior, preferences, and purchase history.
• Leverage seasonal trends, pop culture, and humor to make emails stand out in crowded inboxes.
• Performance Tracking & Optimization:
• Analyze email campaign performance metrics (open rates, click-through rates, conversions, etc.) to identify areas for improvement.
• Use insights to adjust strategies and drive continual improvement.
• Create regular reports to showcase results and key learnings.

List Management & Growth:

• Maintain and grow the email subscriber list through innovative lead generation tactics.
• Ensure compliance with email marketing laws (e.g., CAN-SPAM, GDPR) and maintain clean, segmented lists.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in email marketing or digital marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar).
• Strong understanding of email design principles, segmentation, and automation workflows.
• Exceptional copywriting skills with a flair for trendy, conversational language.
• Basic HTML/CSS knowledge for email template customization is a plus.
• Experience with analytics tools (e.g., Google Analytics, Excel) to measure performance.
• Creative mindset with a strong eye for detail.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A collaborative, fun, and creative work environment (for onsite)
• Flexible work options